Privacy Policy

Last updated: September 24, 2026

1. Who We Are

Lumina Styley ("we", "our", or "the Website"), accessible via https://luminastyley.com, is committed to safeguarding the digital privacy of our visitors. This Privacy Policy governs our data collection, processing, and usage practices in compliance with the EU General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and applicable global privacy laws.

2. Information We Collect Automatically

When you browse our archive, certain non-personally identifiable technical information is automatically collected, including:

• Device & Browser Information: Browser type, operating system, device category, screen resolution, and preferred language.
• Log Data: Internet Protocol (IP) address (anonymized prior to storage), referral sources, pages visited, and interaction timestamps.
• Engagement Metrics: Lookbook card clicks, category filter interactions, and external referral link clicks.

3. Cookies and Tracking Technologies

We utilize cookies, web beacons, and local browser storage to deliver an optimal browsing experience. These technologies are managed via CookieYes, our integrated consent management platform.

• Necessary Cookies: Required for the fundamental functionality and security of the site, including your cookie consent preferences.
• Analytics Cookies (Google Analytics 4): Used to measure aggregated traffic volumes and user engagement patterns. Google Analytics processes anonymized IP addresses and does not store personal identifiable information.
• Third-Party Tracking (Pinterest & Amazon): When you click the "Save to Pinterest" button or affiliate product links, those external platforms may place tracking cookies on your browser according to their independent privacy policies.

You can adjust or revoke your cookie choices at any time via the CookieYes consent banner on our site or by clearing your browser cache.

4. Third-Party Service Providers

We work with trusted third-party service providers to support our operations:

• Google Analytics (Google LLC): Web traffic analysis. Privacy details: Google Privacy & Terms.
• Amazon Associates (Amazon.com, Inc.): Affiliate link processing and transaction attribution.
• CookieYes Ltd.: Consent management banner and preference logging.
• Cloudflare, Inc.: Content delivery network (CDN) and DNS infrastructure security.

5. Legal Basis for Processing (GDPR)

For visitors residing within the European Economic Area (EEA), we process personal information under the following legal bases:

• Consent: For non-essential analytics and marketing tracking (obtained explicitly via CookieYes).
• Legitimate Interests: To maintain site performance, safeguard network infrastructure, and analyze macro-level editorial engagement.

6. Your Privacy Rights (GDPR & CCPA)

Depending on your geographic jurisdiction, you hold specific legal rights regarding your data:

• Right of Access & Portability: Request confirmation of whether your data is being processed.
• Right to Erasure ("Right to Be Forgotten"): Request deletion of any personal data stored by our systems.
• Right to Opt-Out: Direct us not to sell or share your personal information (note: Lumina Styley does not sell personal visitor data).

To exercise any of these rights, please email us at contact@luminastyley.com.

7. Children's Privacy

Lumina Styley is designed for general audiences and does not knowingly solicit or collect personal information from children under 16 years of age. If we discover that a minor has provided us with personal data, we will immediately delete such information.

8. Policy Amendments

We may update this Privacy Policy periodically to reflect technological, legal, or operational modifications. The "Last updated" date at the top of this document indicates the effective revision.